About Shawn

I've been programming for 30 years across a large number of languages though currently I work almost entirely in Elixir. I've been employed entirely by companies I co-founded for close to 15 years now but have had a string of businesses stretching back to my teens. I've always been fascinated by both business and technology.

My main role currently is as CTO for Yellow Cake Media Pty Ltd which I co-founded in 2018.

Why Shawn on the net

As part of achieving my goals for 2025 around side projects, focus, and productivity I've decided to add some accountability for myself by writing a weekly update. Sort of a more regular investors update. Only for people invested in following along not financially.

That's what this site is, you can subscribe to the newsletter or just visit and read. My hope is that it ends up being an interesting and exciting year to follow along and I maybe encourage others to get involved in startups, tech or business from it.